ABSTRACT
As sustainability draws increasing attention due to the COVID‐19 pandemic, interest in the green supply chain has likewise substantially increased. The present study contributes deeper insights into the logical integration of the resource‐based characteristics that can facilitate the effective transition from traditional to green supply chains while also increasing the effectiveness of existing green supply chains. The proposed model, rooted in the resource‐based view (RBV) theory, examines the associations of supply chain connectivity (SCC), supply chain information sharing (SCIS), top management commitment (TMC) and green procurement and logistics acceptance (GPLA) with green supply chain management (GSCM). Analysis of data from employees at 381 manufacturing firms in the United Kingdom confirmed the positive associations of SCC and SCIS with TMC and GPLA, of TMC with GPLA and GSCM and of GPLA with GSCM. The results also confirmed the serial mediation effect of TMC and GPLA on the associations of both SCC and SCIS with GSCM. The study offers several practical insights and theoretical contributions, including a novel GSCM scale.
ABSTRACT
Based on the theoretical frameworks of cognitive dissonance theory, regulatory focus theory, and the compensatory consumer behavior model, we proposed and tested a conceptual model delineating the relationships between COVID-19-stress, commitment to the environment, and intentions for sustainable apparel consumption in terms of intentions for purchasing sustainable apparel and divesting apparel (e.g., handing down or donating apparel). Conducting an online survey (n = 312) with the national millennial population of the U.S., we found that COVID-19-stress positively influenced (i) commitment to the environment and (ii) purchase intentions for sustainable apparel;commitment to the environment positively influenced (iii) purchase intentions for sustainable apparel and (iv) intentions for divesting apparel. Although COVID-19-stress did not influence intentions for divesting apparel directly, commitment to the environment mediated the relationships between COVID-19-stress and both purchase intentions for sustainable apparel and intentions for divesting apparel. We suggest that COVID-19-stress triggered self-regulatory sustainable apparel consumption intentions due to a heightened commitment to the environment to protect the environment amid the pandemic. Based on the findings of our study, we recommend the sustainable apparel brands and marketers promote how sustainable apparel consumption can protect the environment to make the environment and human beings less susceptible to the future outbreaks of pandemics.
ABSTRACT
This study aims to analyse the factors responsible to change the attitudes, intentions, and actual purchasing behaviour of customers toward organic food products in Indian and Nepalese consumers. In the current situation of COVID-19, we are more conscious about our food consumption. Organic food has become very famous at this time because of its use of natural and non-harmful factors of production. This study focuses on changing food habits and consumption patterns of consumers toward more healthy organic food. The sample size of this study is 600. Smart PLS and Mann-Whitney test are used to analyse the data. Safety, awareness and attributes have a positive impact on trust formation towards green organic food. Results of the study shows that perceived health, hedonic and social value positively influence consumers' attitudes, which leads to positive intention, which finally leads to green purchase behaviour of consumers.
ABSTRACT
Across the country, hospitals are buying more sustainable food and passing internal policies in support of sustainable food procurement. This reflective essay describes the results of the sustainable procurement goals and policy of the University of California's five health systems from 2009 to 2021. Based on my observations as a staff person in the University of California and my participation in internal meetings with foodservice and sustainability staff, I discuss the evolution of the University of California's sustainable food procurement policy goals and its definition of "sustainable." I describe staff and programmatic support for purchasing environmentally sustainable food and beverages and the growth of the University of California's sustainable food purchases as a percentage of its hospitals' food budgets. This essay also explores staff debates about the sustainability of sourcing poultry with the label of "no antibiotics ever" after a 2020 COVID-19 outbreak at a poultry processing facility in California that led to the deaths of several workers. These debates about labor and working conditions in poultry supply chains from the five University of California health systems offer insights into ongoing challenges and opportunities for institutional food procurement and policy to change the food system utilizing existing supply chains and third-party certifications and label claims. The University of California's experiences also illustrate the ongoing need for farm-to-institution and farm-to-hospital efforts to better integrate values around working conditions in supply chains into sustainable procurement goals.
ABSTRACT
This article presents empirical evidence that suggests that there are multiple effects of local government sports event hosting policies. This study is predicated on the notion that the attraction of sports events is a feature of city-level policies. The empirical analysis used a multiple effects model, and the research employed a dual model approach: (a) a sponsorship effect model and (b) a tourism effect model. A questionnaire was administered online, and 383 cases were used for data processing. Confirmatory factor analysis and structural equation modeling were performed using SPSS 25.0 and AMOS 25.0. (a) In the “business model”, it was confirmed that event satisfaction affected sustainable purchase intention only through the sponsor’s social image. (b) The “tourism model” confirmed that event satisfaction affected the intention to engage in positive word of mouth to recommend the destination through both forming a psychological attachment and experiencing emotional satisfaction. Among the event satisfaction factors, service satisfaction was identified as more important than facility satisfaction. As shown by the above results, satisfaction with sports events had simultaneous effects on the persistence of the sponsorship effects model and the persistence of tourism effects. The study concluded that attractive sports events promoted sustainable urban growth.
ABSTRACT
Growing awareness of the fashion industry’s negative impact on people and the environment has led to considerable growth of the sustainable fashion market. At the same time, Black Friday purchases increase annually as the sales event develops into a global phenomenon. As sustainable fashion brands are choosing to participate in the event, many communicate their offers via the social media platform Instagram. To gain a competitive advantage and maintain their sustainable corporate images, some brands use greenwashing and/or bluewashing strategies. The first part of this study explores which strategies were employed in Instagram content posted by sustainable brands, using quantitative and qualitative content analysis. We propose a research-based model of nine greenwashing/bluewashing strategies. The second part of the study examines predictive factors for consumer evaluations of Black Friday ads by sustainable brands, using an online survey and a stepwise multiple regression analysis. Findings show that consumers’ critical attitude towards Black Friday and high ad skepticism predict positive evaluations while sustainable purchase behavior predicts negative evaluations. These insights suggest that ‘sustainable’ Black Friday campaigns may appeal to consumers who show a general concern for the environment and issues of social sustainability, but not to those who exhibit actual sustainable behavior.